The Little Black Book of PR: Mastering Public Relations in a Changing World by Kosta Petrov

Author:Kosta Petrov
Language: eng
Format: azw3
Publisher: P World (www.thepworld.com)
Published: 2016-09-25T04:00:00+00:00

Of course, it helps if that credibility has been established in advance, that the organisation has a reputation for looking after its people and the community well, for supporting causes that are close to them, for intervening in times of need. However, in the majority of cases, a crisis will be the first time that the public has experienced a company’s behaviour beyond the delivery of its products. It goes without saying that if people perceive you as credible, they are far more likely to hear and believe your messages.

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